
What is coaching, and how does it differ from consulting and therapy?
Coaching, consulting, and therapy are often used interchangeably. Yet each responds to a different need, with a different method.
AURIX offers structured development processes with an expert team across personal growth, executive coaching, corporate training, and student coaching.
For every client, we define the right service, the right expert, and the right process together.
Ege University TechnoparkLocationThe AURIX office is located within Ege University Technopark, an environment dedicated to scientific research and innovation. This allows us to carry out our coaching and consulting work close to academic knowledge, on institutional ground.
Ege University TechnoparkEvery client’s need is different. That’s why we offer an ecosystem of complementary areas of expertise instead of a single methodology.
Learn about our approachChoose the area that fits you and explore the details of the service.
One-on-one coaching sessions for personal goals, self-awareness, and working through inner obstacles. Structured support to help you discover your potential and take action.
Structured guidance through career transitions, job changes, or exploring a new field. Clarity and strategy for making the right decision.
For senior and mid-level managers: building leadership capacity, blind-spot awareness, and strategic impact.
Collective coaching processes that strengthen team communication, cohesion, and performance.
Training programs designed around company needs, focused on measurable outcomes.
Mental preparation and strategic planning for national and international exams.
Coaching that develops academic motivation, time management, and self-regulation skills.
Career exploration and profession-choice guidance for university students and recent graduates.
Adaptation and strategy support for individuals moving abroad or pursuing an international career.
Specialized coaching that addresses mental blocks and motivation dynamics to overcome language-learning obstacles.
Not just coaching, but a structured methodology.
We take the time to understand your goals, priorities, and context.
We define priorities and the real need together.
We build a framework of measurable steps specific to your goal.
We stay with you throughout the process, with structured support and honest feedback.
We measure progress and update the approach when needed.
At AURIX, coaching and consulting processes do not replace psychotherapy, medical treatment, or clinical intervention. Referral to the relevant area of expertise is taken seriously when needed.
AURIX experts come from different disciplines, yet they all ask the same question: how do we make potential visible and sustainable?
I deeply believe in the unique power within human nature and the inspiring energy of continuous growth. My core vision at AURIX is to bring together the rational precision of dentistry and the visionary spirit of coaching, creating a bright and singular architecture of potential that transcends boundaries in both the corporate world and individual career journeys.

Kaan Yazıcı
Professional Coach & Team Coach
My purpose in coaching and training is to help people recognize their own inner resources, values, and potential, so they can make more conscious choices in their lives and work. Within the technopark ecosystem, I aim to open space for young people, entrepreneurs, and executives to find their direction in a fast-changing world, and to build a bridge between their strengths, their sources of motivation, and the needs of the world. I believe that when people have goals that feel meaningful to them, that they truly want and have clarified in their minds, they take action, and when they take concrete steps guided by that awareness, their dreams become real. It is a privilege to serve my clients on this path.

Seda Şen
Career & Executive Coach, Corporate Trainer
For me, every person is as valuable as a diamond, generating their own light while also reflecting the light they receive from those around them. I believe organizations’ sustainable success becomes possible through the identity transformation of their leaders. With this in mind, I aim to develop not only the individual but also the organization’s collective intelligence at the same time, building agile, future-embracing ecosystems where leadership’s light spreads across the whole organization. My core purpose is to be a strategic companion to companies and their leaders on this transformation journey, where individual brilliance meets institutional vision.

Hatice Yıldırım
Education Manager, Leadership and Transformation Coach
I care about individuals and organizations not just surviving moments of change, but turning that transformation into a conscious source of strength. My aim is to show that professional goals and sustainable wellbeing can move forward on the same journey.

Seçil Özbayır
Transformation and Career Coach, HR & Wellbeing Specialist
At the heart of Hulya Aksu Academy lies a bold aspiration: to nurture visionary leaders who are deeply grounded in their values, committed to equity, and capable of shaping a sustainable and harmonious future. Additionally, we envision a future where the highly valued “Coaching Discipline and Approach” is no longer confined to the realm of personal development but is integrated into all areas of life, including government, politics, academia, business, science, and the arts.

Hülya Aksu Spizuoco
Leadership, Career, and Political Communication Coach
I believe knowledge gains its true value only when it becomes practice; I aim to translate my academic background into applications that contribute to individual growth, institutional transformation, and stronger education systems. My vision is an education that does not merely transmit information, but shapes individuals who think, produce, collaborate, and lead change.

Doç. Dr. İskender Daşdemir
Education Strategist, Academic and Organizational Development Consultant
With her professional experience and diverse training, she lights the way, as a contribution to the whole, for those who want to change.

Çiğdem Karavelioğlu
Professional Coach, Team Coach & Trainer
I believe every young person deserves a career journey in which they can clearly see their own interests and strengths. My aim is to accompany students in finding a direction that suits them and can be sustained, well beyond exam pressure.

Ayşe Kiremitçi
Education and Career Consultant, Professional Coach
AURIX offers a team structured around different development needs.
Navigating career transitions, unclear goals, or preparing for a new role.
Strengthening decision-making, communication, and team performance.
Team coaching, corporate training programs, and leadership academy design.
Career awareness, choosing a university and major, exam strategy.
Global career adaptation, adjusting to a new environment, and identity transition.

We approach coaching and consulting not as a single meeting, but as a structured development process built on needs analysis, expert matching, goal clarity, and sustainable action steps.
Explore the AURIX ApproachWe help you see your goals, priorities, and current situation more clearly.
We design the process from the right starting point by identifying the service area and expert that fit your needs.
We focus on turning insight into practical, actionable steps rather than stopping at awareness.
In-depth writing on coaching, career, and leadership.

Coaching, consulting, and therapy are often used interchangeably. Yet each responds to a different need, with a different method.

Executive coaching is not a solution to every problem. Knowing where it doesn’t fit matters as much as knowing where it works.

Choosing a university major is often shaped by family expectations or exam-score cutoffs. A few well-chosen questions can make the decision far more conscious.